About Droves
The best business should win. Not the best marketed.
The chain down the street runs a machine. It finds customers, captures them, and brings them back, and it works whether anyone on the floor is thinking about it or not. Most independent owners are still hoping the next walk-in is enough. Droves exists so that machine stops being a luxury reserved for people with a marketing department.
Our mission
To help the backbone of the global economy thrive.
Nine in ten businesses on earth are small ones. In America they employ nearly half the private workforce and create close to nine out of every ten net new jobs. This is the restaurant that knows your order, the shop that stayed open through the bad year, the two person firm that started on a kitchen table. Not a rounding error inside somebody else's market. The market itself.
They are also the ones losing. Not on product. Not on service. On marketing. Nobody planned that. It is just what happens when one side of the street has a system and the other side has a to-do list.
We think that is a solvable problem, and that solving it is worth building a company around.
The problem
The best technology went to the biggest companies.
Software made a quiet decision about who was worth building for, and it made it a long time ago. The systems that find customers, capture them, and bring them back were designed for companies with a marketing department, a procurement process, and an annual contract. They are sold in demos, priced per seat, and switched on over six weeks by somebody whose job title is implementation.
None of that was hostile. It was just where the money was. But the result is the same as if someone had built a wall on purpose. The most powerful marketing technology ever made sits on one side of it, and the businesses that need it most are on the other.
The small operator is not short of tools. There are more of them than ever and most of them are cheap. What they are short of is the person whose entire job is to use them. The chain has that person. The chain has ten of them, plus a system that runs when nobody is thinking about it. The independent owner has a Tuesday night, a stack of half-finished logins, and a business to actually run.
Droves is that system for $99 a month. It builds the site, keeps the listing current, captures the contact, and writes the campaigns that fill a quiet day. You approve. It does the work. You do not get another dashboard to log into and ignore.
Get found. Get chosen. Get them back.
The cost of doing nothing
$17,400
left on the table every month
That is what the average local business loses to empty Tuesday nights, buried Google listings, and customers they never captured. Every month, in every town, on repeat. Droves exists to take that number back.
Why I built this
Sam Frost
Founder and CEO at Droves
I built Droves because I kept watching good businesses lose to worse ones that just had better marketing.
Not a better product or service. Not a better team. Just better marketing. The owner who was actually good at the work was losing to the one who showed up first on Google and remembered to text people on a Tuesday.
The technology to fix that has existed for years. It was simply pointed at the wrong companies. What changed is that the expensive part was never the software, it was the person you had to hire to run it, and that is the part we can now hand to a machine.
If you are good at the thing you sell, you should not have to become a marketer to stay in business. Droves is built to execute, so you spend less time in dashboards and more time on the work only you can do. The site, the listing, the list, and the campaigns are supposed to run. You approve. That is the whole job.
This is the tool I wish I had years ago. I stand behind it completely, which is why there is a free trial. See it work before you decide anything.
Start your free trial.
Get found, get chosen, get them back. One platform, $99 a month, and a free trial so you can see it work before you commit to anything.
Start with 3 days free, then $1 for your first month.